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Your Friends And Foes? Five Basic Points On Developing An Influencer Strategy

by Diane Noboa During the Public Relations Measurement Conference organized by PR News last week at The National Press Club in Washington, DC, we looked at several relevant topics around measuring the...

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awesomize.me: The First Business Intelligence Report Leveraging the Power of...

In today’s environment, the easiest question to ask and sometimes the hardest to answer is “What’s the ROI?”  It is so commonplace that some people even use “ROI” as a metric in their personal lives!...

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